
Hey there.
I’m Abi, a product designer who works on complex problems and enjoys making them clear, understandable and human.
I focus on balancing user needs with real business constraints to create experiences that genuinely help people move forward. I care about thoughtful decision-making, practical design and doing the work that makes things feel simpler.
Outside of work, you’ll probably find me reading fiction, travelling, trying new food or watching old TV shows. I’m happiest chasing sunsets, admiring beautiful architecture and saying yes to new adventures.